John Krubski

Founding Director, the Institute for Applied Decisional Science
John Krubski.jpg
  • How to GET, KEEP, and GROW Clients in 45 Minutes
  • Create the Future you Deserve
  • Thinking Whole Leadership
  • Thinkers in Residence
  • English


  • LinkedIn
  • Facebook
  • YouTube
  • Twitter
In the course of more than 25 years of helping client companies achieve repeatable Moments of Genius, Krubski developed the foundational principles of Thinking Whole and Breaking Genius. He is a prescriptive futurist.
Thinking Whole can be thought of as the Third Way, or System 3, in the context of Daniel Kahneman’s Nobel-winning foundational Behavioral Economics principles – Thinking Fast and Thinking Slow. Thinking Whole is a platform that combines the best of Kahneman’s two decisioning systems but expands their utility into the sphere of applied innovation, creativity, and moments of repeatable genius on demand. Breaking Genius is the process that makes Thinking Whole actionable, practical, teachable and learnable for teams, for organizations, and for every day life.
Krubski has been a Futurist, Innovation Consultant, Marketing and Social Researcher, small business owner, authority on American small business, creator of The Index of What Matters Most (TiMM), creator of the Guardian Life Insurance Index of What Matters Most to America’s Small Business Owners, as well as a Chief Marketing Officer, VP of Sales Development, VP Strategic Planning, Broadcaster, Television Producer – and other various and sundry pursuits. John Krubski has helped some of the smartest people on the planet to think smarter and some of the most creative people to think more creatively.
Here's some feedback from his presentations:
"“You helped us do in one day what a mob of McKinsies couldn’t pull off in a year and
a half with millions. Thanks.” 
CEO, Fortune 75 Company
"A day with Krubski can provide answers to some of the most serious, deep-seated
questions an organization or a family can ask… “

"The 7-3-1 schema constituted the backbone of a discussion that had never
systematically taken place and was priceless (they said) for the transparent thinking
it engendered.”
Agnes Mura AMI Coaches
"It is a very powerful process that helps a diverse population of participants move
toward consensus. Breaking Genius did an excellent job of encouraging all the voices
to be heard. Within an hour, 7 key “facts” were identified and supported by all the
Bill Bergquist, Ph.D., Pres. The Professional School of Psychology